Privacy Policy

Fredericksburg Custom Pools is a consumer-facing website operated by K&D Contracting LLC, a pool builder based in Fredericksburg, Virginia. References to "we," "us," or "our" mean K&D Contracting LLC and this website.

Website: fredericksburgcustompools.com
Address: 4611 Carr Dr, Fredericksburg, VA 22408
Phone: (540) 940-0002
Email: sales@kdcontractingpro.com

We collect information you provide directly and information collected automatically.

Information You Provide

• Contact and inquiry forms: First and last name, email address, phone number, and mailing address.
• Pool project preferences: Pool type (gunite, fiberglass), size, budget range, desired features, project timeline, and property details you share to get a quote or start the design process.
• Communications: Messages, questions, or notes you send us via any form on this site.

Information Collected Automatically

• Usage data: Pages visited, time on site, links clicked, referring URL, and browser/device type collected via analytics tools.
• IP address and approximate location: Collected by our hosting provider and analytics services.
• Cookies and tracking pixels: We use first-party and third-party cookies for analytics, session management, and conversion tracking (see Cookies section below).

• To respond to your quote requests, project inquiries, and other questions.
• To route your inquiry to K&D Contracting LLC sales and project staff via GoHighLevel (LeadConnector), our customer relationship management platform.
• To follow up by phone, email, or text message regarding your pool project, if you have requested contact.
• To improve this website based on aggregated, anonymized usage data.
• To comply with applicable law or respond to lawful requests from public authorities.

We do not use your personal information for automated decision-making that produces legal or significant effects.

We do not sell your personal information to data brokers or third-party advertisers. We share information only in these limited circumstances:

• GoHighLevel / LeadConnector:Our CRM and communications platform. Inquiry data is routed here so K&D staff can follow up. GoHighLevel's privacy policy applies to data processed on their platform.
• Hosting and infrastructure providers: Vercel (website hosting) and Cloudflare (CDN and security) process web traffic data as part of delivering this site. Each has its own data processing agreements and privacy policies.
• Analytics providers: Aggregated, non-personally-identifying usage data may be shared with analytics services to help us understand site performance.
• Legal requirements: We may disclose information when required by law, court order, or governmental authority.
• Business transfers:If K&D Contracting LLC is acquired or merges with another company, your information may be transferred as part of that transaction, subject to the same privacy protections.

This site uses cookies and similar tracking technologies. You can manage or disable cookies in your browser settings at any time, though some site features may not function correctly without them.

• Essential cookies: Required for basic site functionality and security. These cannot be disabled without breaking core features.
• Analytics cookies: Help us understand how visitors use the site (pages viewed, time on site, error pages). Data is aggregated and not linked to individual identities.
• GoHighLevel tracking script:A LeadConnector tracking script may be loaded to attribute leads and support follow-up communications. This script is subject to GoHighLevel's data practices.

Do Not Track and Global Privacy Control

Some browsers transmit a Do Not Track (DNT) signal. This site does not currently alter its data collection practices in response to DNT signals, as there is no universally accepted standard. If your browser or browser extension sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of sale and sharing of personal information to the extent required by applicable law.

We retain contact and inquiry data for as long as is reasonably necessary to follow up on your project inquiry and fulfill the purposes described in this policy, typically up to three years from your last interaction, unless a longer period is required by law or to resolve a dispute. You may request deletion at any time (see Your Privacy Rights below).

This site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at sales@kdcontractingpro.com and we will promptly delete it.

Depending on your state of residence, you may have the following rights regarding your personal information. These rights apply under applicable US state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and similar 2025-2026 state privacy laws.

• Right to know / access: You may request information about what personal data we hold about you, the categories of data, how it is used, and whether it has been sold or disclosed.
• Right to deletion: You may request that we delete personal information we have collected from you, subject to certain exceptions required by law or legitimate business need.
• Right to correction: You may request that inaccurate personal information be corrected.
• Right to opt out of sale or sharing: We do not sell or share personal information for cross-context behavioral advertising. If that ever changes, we will update this policy and provide an opt-out mechanism.
• Right to limit use of sensitive personal information: We do not use sensitive personal information for purposes beyond what is needed to fulfill your request.
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us at sales@kdcontractingpro.com or call (540) 940-0002. We will respond within 45 days of receiving a verifiable request, as required by applicable law, and may extend the response period by an additional 45 days when reasonably necessary.

We use reasonable administrative, technical, and physical security measures to protect your personal information. No method of transmission over the internet is completely secure; we cannot guarantee absolute security.

This site may contain links to third-party websites (Google Maps, social media, the K&D Contracting website). This privacy policy applies only to fredericksburgcustompools.com. We are not responsible for the privacy practices of any third-party site.

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be announced on this page. Continued use of the site after changes take effect constitutes acceptance of the updated policy.

If you have questions, concerns, or requests related to this privacy policy, or to exercise your privacy rights:

K&D Contracting LLC
4611 Carr Dr, Fredericksburg, VA 22408
Phone: (540) 940-0002
Email: sales@kdcontractingpro.com